Amazon Appeal Letter

Drafting Your Amazon Appeal Letter

Amazon Appeals

Formatting! If you only take one thing away from this article, I would want it to be the importance of formatting. Formatting, in my opinion and experience can often be the difference between a successful Amazon Appeal Letter and a rejection.

Formatting Your Amazon Appeal Letter

Contrary to popular belief there is someone on the other side of your appeal, reading, reviewing, judging and making a decision. There is no specific time limit that I am aware of when it comes to reviewing an account. However, we do know Amazon employees who have confirmed they do have a quota. As such one can assume they can only spend so much time reviewing an account.

This is where formatting your Amazon Appeal Letter comes into play. Providing a detailed appeal that addresses not only the issue at hand but also provides a comprehensive solution along with preventative measures can be quite the undertaking. I have seen appeals that went on for five to six pages with dozens of attachments. Now imagine if you were on the other side and only had five minutes to review and make a determination. Do you think you could do it?

Breaking Down Your Amazon Appeal Letter

Just as this article is broken down into paragraphs and subsections, so too should your Amazon Appeal Letter. By utilizing Bold, Caps and white space you can allow the reader to easily navigate your appeal and find the information they need.

Note, the following information is pertinent to most appeals on Amazon. However this is not relevant to Intellectual Property Complaints, these appeals vary slightly.

I have found the following format to be very successful over the years:

Updated Information for 2023: For Professional Sellers there is the added addition of the CALL ME NOW button. This can be found under Performance, selecting the Account Health Page. While the information for drafting a successful appeal remains relatively unchanged, the tools Amazon provides sellers continues to grow. If there is any doubt as to why an ASIN or Account has been suspended, don’t send in an appeal.  First, Contact Amazon and be sure to utilize this new tool to your advantage. Find out as much information as possible before sending in that first appeal.

Introduction: Here I will identify the store I am working with and address the notification they have received from Amazon (ie. Notification received for Inauthentic Complaint).

Primary Issue: Then you want to dive into the specifics of the issue, identifying any ASINs at issue.

Corrective Action: Next you want to layout the measures you have taken to address and resolve the issue/complaint.

Preventative Measures: Then you want to provide Amazon with a plan going forward that will prevent similar issues from arising in the future. Be sure to include measures that are specific to the issue that you are dealing with and that they are implemented before making your submission to Amazon.

Conclusion: Lastly you want to provide a summarization of the appeal highlighting the most important measures.

Final Thoughts

Drafting an appeal to Amazon can be quite the undertaking. Especially when a Seller’s Account is at risk or has been deactivated. However that first appeal can often put you on the right or wrong track. So take a breath, dig in a prepare a smartly written and formatted appeal to get your account activated as quickly as possible. Be sure to explore Amazon’s Account Health Dashboard, Performance Notifications, the Voice of the Customer and finally the Call Me Now button. Utilize these tools Amazon has made available to you to prepare the best appeal possible.

If you found this article helpful, learn how to proceed should Amazon fail to respond to your appeal. As covered in our article here.

Should appealing Amazons lower teams fail, contacting the Escalations Team is the next step.

For more tips on how to create a plan of action click here.

As Always, It Never Hurts To Ask For Help

Have you received an Amazon Account Suspension or Notification? We here at Amazon Account Rescue are here to discuss these matters with you.

Should you have any additional questions or wish to discuss this or any other matter please feel free to contact us at 1-800-757-0282 or at